Commerce Analytics

Leverage the largest e-commerce platform in the world to generate general insights on customer behavior, product, brand and company performance

Proud member of the AWS Activate Program:

Logo of Amazon AWS Activate Program


We want to understand customers. We want companies to understand customers. We want companies to understand and evaluate other successful companies. Successful products and brands meet customer needs. Amazon has by far the largest e-commerce market penetration in numerous countries around the world. Most product searches these days don't start on Google but on Amazon. Amazon has become the largest product search engine in the world. If you want to understand the needs of customers in general, it is therefore obvious to analyze the search intentions and behavior of Amazon customers. Entire brands are built directly from the customer needs backwards. Products and brands thus reflect the wishes of customers. Due to Amazon's general position, this approach has also gained strong relevance outside the Amazon ecosystem.


Our mission is to generate general insights on customer behavior, product, brand and company performance based on the largest e-commerce platform in the world.

100% customer centered - thinking backwards from the customer
Analytical depth
Simplicity and ease of use


With our tools we focus on the professional usage in companies and research institutions and offer enterprise solutions with integrations and individual adaptations on request.
The tools are currently used for trend & innovation research, competitive analysis, product analysis & product development and in marketing and are used by consultancies, private equity companies, retailers, manufacturers and universities. We regularly open up new areas of application with our customers.
It is extremely important to us that our tools can be used not only by professional users of operational activities. Managers must also be able to access insights quickly and easily. For this purpose, intuitive usability and self-explanatory presentation are indispensable.
We know from experience how important it is to ensure coordinated processes and automatic procedures. Our tools are developed from our own experience and problems and are created for practical use.
We focus on a few core functionalities such as trend analysis with periods of up to five years and comparison functions as well as the automatic generation of relevant keyword sets with the associated product data. We do not want to overload the user with information but concentrate on the essentials.



Our team consists of experts in the fields of E-Commerce, retail, digital and tech. We have many years of experience in well-known consultancies, corporations, medium-sized companies as well as in start-ups as consultants, team leads, managing directors and freelancers and bring the necessary knowledge for our projects from practical experience. We can look back on numerous projects in the last 10 years and look forward to an exciting exchange with you.


deepchange Network

We are part of the deepchange holding. Within the deepchange network there are several companies that deal with software development on the one hand and commerce on the other. Accordingly, we bring a wide range of different expertise from our own entrepreneurial activities into our projects. Within the network, there are also other experts whose expertise ranges from sales to tech and legal to technical product innovations.

If you always do what you've always done, you'll always get what you've always got. - Mark Twain, Henry Ford